IN ADVANCE MAGAZINE: Fur Council Fights Back Against Negative Image
In a move sure to enrage anti-fur groups, the Fur Council of Canada is seeking to sway public opinion by rebranding itself with a new "Vision of Fur for an Eco-Conscious World," summed up in the slogan "Fur is Green." They admit that the new approach is "provocative," and the content at the Fur is Green web site unapologetically boosts fur as a responsible and environmentally sound fashion choice.
The Fur is Green web site defines their position as follows:
We want people to know that fur is an excellent choice if you care about nature -- because fur is a natural, renewable resource. The Canadian fur trade is very well regulated to ensure animal welfare. The furs we use are abundant; never from endangered species. And fur apparel is remarkably long wearing. This is more eco-logical than today’s disturbing trend to “cheap”, disposable fashion – like the tons of unwanted materials (80% non-biodegradable synthetics!) that ends up in landfills. Those who think that synthetics can replace fur should also know that most synthetics are made from petroleum – a non-renewable resource – and their production and disposal can pose environmental problems.
The purpose of the site is to "present another side of the fur story" and correct... READ MORE>>
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